Month: June 2025

I remember my early days in paid search. My mornings were a ritual of manual bid adjustments. I’d download spreadsheets thick with keyword data, pivot table them into submission, and then painstakingly upload my changes, hoping my +$0.05 bid on “blue suede shoes” would edge out the competition without blowing the client’s budget by 10 […]

I’ve been in the SEO trenches for over a decade. I’ve seen fads come and go like mayflies—QR codes on billboards, the keyword density obsession, the “exact match domain” gold rush. Most were just ripples. Artificial Intelligence is not a ripple. It’s a tectonic shift. For years, AI was a background character in the SEO […]